Completely different is all we know that we want!
When vision makers feel imprisoned by their company's current brand, it's time to review past, present and future. Design Central was asked by IRI's marketing consultant to develop a new direction based on little client input other than "make it look completely different than the current logo!" This logo was created more by feel than rationale, and IRI was so pleased, they asked for a Web site to go with it! Examples  1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17