Procter & Gamble and Design Central receive Good Design Award

The Chicago Athenaeum, together with The European Centre for Architecture Art Design and Urban Studies has awarded The Procter & Gamble Company and Design Central a Good Design® Award for their collaboration on Always Discreet Boutique Protective Incontinence Underwear. Discreet fits and feels like underwear with a design that takes cues from the fashion industry. Non-woven and elastic materials shaped into thin functional layers that stretch better than traditional fabric, combined with P&G’s integrated absorbent core provide outstanding fit, absorption and breathability. See more about the development of Always Discreet Boutique Protective Incontinence Underwear.

The Good Design® program “recognizes the work of designers and manufacturers worldwide who have successfully undertaken the design challenge to produce the best and most outstanding design products across the globe to our large and expanding global consumers."

Winning products and graphics for 2018 can be viewed at the Museum’s websites at, and

For more information about working with Design Central contact:

Tim Friar: